The nature and purposes of research in the creative media industries

 Types/methods of research:

Primary Research

Primary research is a type of research which requires yourself or someone else to go directly to the source to recieve information, e.g. Questionnaires, Surveys, Interviews, etc.


Secondary Research

Examples of secondary research are newspapers, books, film archives, etc.


Primary research is effective because it allows you to get the information directly from the source however it does need to be sorted if it isn't digital to be accessible.

Secondary research is accessible at any time however you may have to wait for results as they won't be given immediately.

Quantitative Research

Quantitative research is research which mainly covers anything to do with numbers, scales, charts, percentages, nationalities, demographics, social classes, ages, genders and is useful when collecting large quantities of information.

Qualitative Research

Qualitative research is different to quantitative research because it gives different types of information. Qualitative research studies more into the personal options of people and gives small portions of high quality detail on topics, as oppose to large quantities of statistics.


Data gathering agencies

BARB is responsible for providing UK's television audience measurement currency.


Audience and Market research


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