The nature and purposes of research in the creative media industries
Types/methods of research: Primary Research Primary research is a type of research which requires yourself or someone else to go directly to the source to recieve information, e.g. Questionnaires, Surveys, Interviews, etc. Secondary Research Examples of secondary research are newspapers, books, film archives, etc. Primary research is effective because it allows you to get the information directly from the source however it does need to be sorted if it isn't digital to be accessible. Secondary research is accessible at any time however you may have to wait for results as they won't be given immediately. Quantitative Research Quantitative research is research which mainly covers anything to do with numbers, scales, charts, percentages, nationalities, demographics, social classes, ages, genders and is useful when collecting large quantities of information . Qualitative Research Qualitative research is different to quantitative research because it gives different types of informat...